Yuengling Draft Haus & Kitchen

Launching the brand presence for Yuengling’s first brewery restaurant experience: social media, large format signage, email, and beyond.

Objective: The Yuengling Draft Haus & Kitchen in Tampa, FL needed a brand presence built from the ground up to support its launch. The challenge was creating a guest-facing identity that felt warm and distinct as a restaurant experience, while still being unmistakably rooted in Yuengling. Working closely with the Senior Marketing Manager, Marketing Hospitality Manager, and Social Media Manager, I developed the visual direction across social media, large format signage, email, and in-venue applications.

Solution: I drew from Yuengling’s established brand equity while giving the Draft Haus its own warmth and sense of place, translating heritage into hospitality without it feeling like a bar plastered in beer branding. The work spanned social media content, retractable banners at local hotels and event spaces, bow flags at the roadside entrance, and email campaigns. For email, I owned the full process: design, build, and deployment in Mailchimp. Each format carried the same visual direction, ensuring the Draft Haus felt like a cohesive brand whether someone saw it in their inbox, on their feed, or arriving at the venue for the first time.

Project Type & Role
In-House Project
Graphic Designer

Client
D.G. Yuengling & Son, Inc.

Deliverables
Retractable Banners
Email Campaigns
Bow Flags
Social Media Content

Year
2024